“Our Amazon Kindle Fire is a vehicle for our content,” admits Dave Limp, vice president of Devices at Amazon in conversation with CHIP. “At the same time it should say under all the gadgets out there and just as good, if not better than the tablets the same collar size.” To be able to compete against the iPad and other tablets, he relies on services and openness.
Interestingly, followed Amazon’s devices division approach, seamlessly allow all content and formats opposite to remain neutral. Thus, the resultant of E-book readers Kindle Fire could be a kind of “Switzerland of the tablet contents.” Limp said it this way: “I quite flirtatious with the fact that the Kindle Fire a kind of shopping cart in the One-Stop-Shop Amazon could be – with me, of course it is clear that this is difficult to achieve, but we try to convince our customers differently.. about by each device preset the Library and the settings of the customer and having a part thereof book from an old Reader on the new device is transmitted without the digital bookmark is lost. “
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