Like all other providers also want to also be manufacturer dedicated readers appear products on PR-pictures in the best light given. will vigorously resorted always been in the Photoshop tricks, especially when the display. Amazon has the bow now, however, spans with its new Kindle (2016) and rowing violently back.
the fact that the images on the product packaging often little have to do with their actual content, do not just those who have already bought a ready meal. Drums and exaggerations belong to the business – and is also quite acceptable if the images still halfway correspond to reality delivered
At PR Photos similar contrasts such as light-readers
That was when. Kindle (2016), however – objectively speaking – not the case. In the PR-pictures on the Amazon product page and on the packaging available since a few days eBook Reader had been a display that said several times more expensive model brothers Kindle Paperwhite, Kindle Voyage and Kindle Oasis hardly inferior in contrast ratio. And that despite the lower resolution (167ppi to each 300ppi) and especially despite the lack of side lighting.
Kindle buyers felt out
astray with the product photos Amazon stoked course some expectation to customers who could only be disappointed, however. And so the Kindle (2016) has at Amazon.com just even one star section of 3.8 / 5, significantly less than the other ebook reader from Amazon (4.2-4.5 / 5). The most common complaint is the screen, which in this context often quite directly “misleading advertising” is denounced: The product images clearly showed a whiter, brighter and higher contrast screen than it actually possesses the Kindle
This criticism Amazon has now taken apparently to heart and over the weekend the world exchanged the product images, as first the Fachblog the eBook Reader discovered. In the new pictures of the screen noticeably darker and less contrast is – realistically provide. . There is currently visible online the old Kindle images in Amazon Press Center
In defense should have said Amazon did nothing more than all other providers. We just compared once the PR Photos of direct competitors Kindle Tolino Page to the test equipment at our desk, the discrepancy is also enormous. And even fluorescent readers are on the product images, the manufacturer consistently high contrast and especially balanced and neutral illuminated than in reality.