paper books got competition: the e-book. In the U.S., publishers made in 2012 almost a quarter of their total revenue from electronic books, reported the Association of American Publishers.
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In Austria it is not there yet. ‘ll Actually written about e-books much more than they are purchased or even read, says Karl Herzberger, executive director of the Association of the book and media industry. Only one to three percent of the book industry sales in Austria date back to e-books, he estimates. Where the numbers are missing from Amazon. The online retailer possess probably by far the largest market share in the e-book field. For the future Herzberger expected but growth: “In the medium term, the share of e-books in total sales might even reach even 20 percent,” says Herzberger
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Electronic books have their advantages. The user has constant access to reading material. And he does – for example on travel – no lugging around thick tome. Traditionalists can be of these arguments, however, did not impress. You miss the feel of the printed book.’s Surface, its scope and the strength of the paper
No physicality
A touch this physicality can not replace though. But the readers – called e-readers – have at least a screen technique called electronic paper or e-ink. It gives the impression of ink on paper -. Papiernen of the virtual page is at least outwardly closer
Amazon is the top dog among the e-reader manufacturers. Paperwhite is the flagship of its Kindle series – a stylish device with built-in lighting. The Kindle user has a wide range, about 1.5 million books, newspapers and magazines. But this is also locked in a walled garden, the euphemism for very restrictive usage rights. In the walled garden there is only Kindle books from Amazon to buy. What to read outside the walls – it is inaccessible to the user
.Thalia, the world and Hugendubel together with Bertelsmann and Deutsche Telekom – -
order to push the Kindle from the throne, bookstores sizes have formed an alliance. In the spring of their new e-reader appeared on the market: the Tolino Shine. The 183 grams, the device is equipped with integrated lighting, font size and line spacing can be changed, just like the brightness. The Tolino also connected to the cloud. Users can access their books from any device. The Alliance of booksellers sent their device at a competitive price of 99 euros in the race – the Kindle Paperwhite is at least 30 euros more expensive. A Walling as Amazon does not have to be afraid of users. He can choose in which e-book store he uses.
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