15th The company promised Amazon Germany a special birthday offer flash, but did not name the advertised item. It was the smallest version of the Kindle, which was offered for 25 euros instead of 49. After less than two minutes, the e-book reader was sold out.
<- End ad tag (tile = 4) ->
the afternoon of the 15th October 2013 followed the Amazon just trendy marketing ploy: We have a birthday, and the customers get the gifts. Have to give themselves celebrating their special day business course to nothing, but there are only very cheap deals.
Shortly after 15 clock: The offer begins …Who are on Amazon but otherwise have a good dozen articles every day, the mechanism is called flash supply and works like this: At midnight, the article will be published without the prices at certain times – usually at 10, 15 and 19 clock – are the prices then called, and the run on the limited but unspecified number of pieces can begin.
time proceeded Amazon but different. At the beginning of the day only a single offer was made for a birthday surprise and not mentioned the article. Only 15 to 16 clock, but only as long as supplies last, the mysterious product should have. This became about 90 seconds.
Golem.de buys (k) a Kindle
Even with a few seconds delay, updated the website in the trial of Golem.de a fast VDSL line shortly after 15 clock. The surprise was one of the cash cows Amazon: the smallest version of the Kindle e-book reader with e-ink 6-inch diagonal display for 25 euros instead of 49. This seems at first glance particularly favorable, because the power supply is not providing with Amazon, and the e-books – if it is not about free copies – to be paid separately
.
After about one and a half minutes, the offer was already sold out, we could put us on the waiting list. This is part of the system flash Offer: If a specified item to the cart from the promotions did not buy authentic within 15 minutes, it is again part of the quota. Customers who were on the waiting list at this time, have then depending on the list have a chance at the competitive price. Also at 15:30 clock but not told us the Amazon page that we could buy the Kindle for 25 € – apparently almost all interested parties had completed the purchase. Against 15:40 clock then Amazon announced on the home page with your own message that the offer had actually sold out – and recruited simultaneously for the entire Kindle product line
.
As always with such discounts is not clear if the Kindle really wanted to have a lot of customers, or if there were only very few devices. In contrast, consumer organizations had sued in 2011 after the first time in 2010 started action “Cyber ??Monday” disappointed many interested parties, because the deals were sold out in seconds.
The fact that a product is sold out, does not necessarily mean that the flash supply could not reappear. In the past ten days, Amazon offered, for example, the satellite receiver Technisat S1 Isio equal to three times – always the same model – even though the device was already sold out in the first action. Whether such effects are artificially limited quantities purchased quotas or short existence, the mystery of the online retailer.
remainsBottoms up
Since 15 October 1998 is Amazon Germany online. The best-selling titles on the day was sold copies – ten – a book about marketing. The product offering in the Amazon.de page included at the time of the launch only books that were sent from the logistics center in Regensburg. After a year and two months, the one millionth customer
registered at Amazon.de.
The three best-selling products from 1998 to 2013 from Germany include the AmazonBasics HDMI Cable with Ethernet, the 6-inch Kindle and in third place the Civil Code.
<--/content-->
No comments:
Post a Comment