Osiander accounted Kindle trade in Action – buchreport

Thursday, 08 January 2015 (07:52 clock)

It is one of the more creative marketing campaigns, which booksellers compete with Amazon Flying the flag: The regional princes Osiander and Mayersche can exchange up to January 10, 2014 Kindle -Reader against Pocket Book devices are available from the distribution (buchreport.de reported). The first result, according to Osiander. Positive

Before the end of the promotion period (10 January 2014) speaks of Osiander an “outstanding success”. At the beginning of the week, more than twice as many readers have said than expected her Kindle Adieu; the quotas allocated to the delivery had been exhausted, now the exchange can be made up to the end of the promotion period only in bookstores on site. How many devices Osiander has changed, the company did not reveal

But what to do with the unpopular Kindle devices, is now known. They are to be donated to a charitable organization they would use for teaching German and to promote reading – of course, so that the new Kindle customers Osiander and the Mayersche not come abroad into the enclosure.

Mayersche declared to buchreport that the action was comparatively expensive though, “but what is it worth the customer, which is retrieved from Amazon?” Said Andrea White , Managing Purchasing / Sales at Mayer’s.

In marketing terms, the action appears to have been successful, for there is further evidence: Self specialized media from abroad reported on the Kindle swapping. The offer had important discussions are triggered, Osiander.

Even the limited by the action of convertibility of (somewhere else bought) books without receipts and service with clearing of coupons other bookstores was in been utilized large numbers, so Osiander.