In the summer reports made about the round that Amazon too many returns the accounts of users affected locked A new report from USA describes another, less drastic strategy against Serial Stornierer, this time of digital literature. However, more transparency would be desirable from the customer’s perspective.
The current case was known by a comment to a blog post of the indie author Lindsay broker. A user named “TO” writes there that he had reversed in the last two years between 40 and 60 percent of its eBook purchases. From his further data it can be concluded that it is likely to have acted as more than 100 cancellations. In response, Amazon now have the online Return disabled without warning in his account. “TO” feels wronged Amazon and complained that there had been no warning or further information about Amazon’s actions.
Unforeseen Consequences of Abuse
Admittedly, it is difficult to apply s outrage in this case understanding of “TO”. Yet he speaks with his critique of an important point. Of course, his return rates are extreme and can no longer be explained by accidental clicks or misunderstandings. And of course it is Amazon’s every right to defend themselves against disclose abuse. Because the 7-day return guarantee for Kindle Books In particular, a purely voluntary offer, which offers no other major eBook retailer in this form.
Amazon Black Box
But the shadow side remains: As a user, you can not know, like Amazon’s response to “undesirable” behavior fails in advance, or what behavior is at all problematic. The Return Policy for eBooks mention anything about a limit, even in the general information regarding return and the Terms is found, estoppel for abuse. The impending consequences are also unpredictable. Some users complete accounts will be blocked, with other disabled apparently only certain functions. The rules for the customer remains a “black box”. So much transparency can doubt cause you a real bad buy rather not return to avoid unwelcome consequences.
From a customer perspective should rectify Amazon here. Either through clearly stated, public rules, but at least by warning if the personal return behavior should be classified as borderline. Because not all cases are as clear-cut as that of “TO”.
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