According to a report by the U.S. analysts of CIRP, more than 20 million Americans in the United States have a Kindle from Amazon.com. From the Amazon customers about 40 percent either a Kindle E-Reader or a Kindle Fire Tablet , the use of the consumer as a direct Einkaufstor for products on Amazon.
As Josh Lowitz, partner and co-founder of CIRP pointed out, use 28 percent of the Kindle from Amazon.com customers a tablet from the series Kindle Fire, 21 percent have a Kindle e-book reader . After all 9 percent Amazon.com Kindle customers to both Kindle devices have purchased. Amazon has thus achieved the goal to tie his customers directly via the terminal itself. And the Kindle customers leave the checkout at Amazon really loud sound.
As reported by the analysts that the average customer with a Kindle in hand in 1,233 U.S. dollars to spend, while buyers that the web portal off the Kindle use universe, only 790 dollars to spend at Amazon.com. The Amazon Kindle customers buy to 50 percent more often in the U.S. online dealer, as the customer base without the flask Amazon.
This information regarding the customer loyalty and price situation for customers with and without a Kindle device from Amazon.com are particularly interesting, since analysts have always emanated from the fact that Amazon does with every purchased Kindle Reader or Tablet hardly profit or even a small loss.
So far, the world’s largest online retailer reported but also in in the third quarter of 2013 loss . Sales grew by 24 percent to 17.1 billion dollars (12.4 billion euros), the loss was $ 41 million last. Apparently even stock market and investors have confidence in Amazon CEO Jeff Bezos . What apparently counts at Amazon.com, is the rapid growth while simultaneously decreasing loss.
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