Amazon’s advertising department seems to have formally apart on the competitor Apple. We can not recall any, in the times was NOT shot against iPad & Co. in recent commercials. As the spots seem good to arrive, already follows the next spot on the foot: This time it’s the Kindle Fire HDX, which is supposed to be faster, lighter, high-resolution, for a total BETTER, and especially CHEAPER than the iPad Air
In the spot, is Apple marketing chief Jony Ive parodies, which is responsible for the product presentation in the company’s commercials from Apple. The Amazon impersonator tries more bad than good to advertise the Kindle Fire HDX and highlight the “much better” functions.
What do you think of the spot?
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