Kindle Fire: Compal, Quanta jobs snaps away - Pressetext.com (press release)

Kindle: Amazon lays out its supply chain new (photo: amazon.de)

Taipei (pte001/17.01.2014/06: 00) – Shipping retailer Amazon leaves the majority of its destined for the U.S. market Tablets Kindle Fire will no longer Quanta http://quantatw.com, but manufacture of rival Compal http://www.compal.com. As the Taiwanese industry portal DigiTimes reported, citing supply chain insiders, Quanta will increasingly focus on high-end devices with Qualcomm processors, while Compal 2014 more focused on entry-level devices with MediaTek solutions.

Quantas sales target not reached

The amount of orders from Amazon http://amazon.com could can be seen in the last financial year. The U.S. giant became in 2013 the fifth largest tablet vendor with 5.45 million sold devices. This represents about four percent of the global market volume. Quanta, however, has its ambitious goals for 2013 can not reach. 20 million units were originally delivered, in the end, it was also because of weaker demand for Google Tablets only about 15 million copies.

Compal benefited einserseits of the great demand for Apple’s new version of the iPad mini with Retina display and the other part of Amazon’s order to the Kindle Fire in the entry level segment. According to the DigiTimes report Compal should in future be responsible for 90 percent of Kindle-orders from Amazon, the remaining ten percent goes to Quanta. Experts expect that Quanta despite orders for the big iPads from Apple, the losses by the new supply chain management of Amazon until further notice can not be offset.

aggressive struggle for market phablet

To be able to compete in the hot market continues despite the sub-optimal business location, Quanta is now trying aggressively to attract orders for phablets ashore. This new class of devices is already popular, especially in Asia, and thus on the rise. Compal is given the good order situation for 2014 assuming 14 million tablets – to settle – twice as much as last year. Optimistic Market observers estimate that Amazon will sell by the end of between seven and eight million tablets.

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