Tuesday, January 14, 2014

Amazon is testing "Kindle Kiosk": E-Reader from the vending machine as a new retail ... - E-book News.de

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January 14, 2014 Ansgar Warner 0 Comments

If Amazon the feelers towards offline, is the medial Echo virtually inevitable. So it was with the drone scoop, so it was also, as in Seattle opened the first Kindle flags gates. On the occasion of the “Consumer Electronics Show” (CES) in Las Vegas, Amazon has now operated a very special form of guerrilla marketing: at McCarran International Airport the desert town a Kindle machine was set up, quite naturally next to ATMs and Wurlitzern with beverage cans and chocolate bars.

transit passengers to the “Kindle Kiosk” en passant shopping the current Kindle Paperwhite and the Kindle Fire HDX, as well as accessories such as socket adapters or wrappers. The prices at the machine are identical to those in the online shop. PR technically went the bill well: little gadget blogger Todd Bishop and Taylor Soper had photographed from the GeekWire Kindle stand, the message of Amazon’s latest offensive already made the rounds on the web. And Amazon was suddenly talking point at CES – to be present without self

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The most important question was, of course: those vending machines, such as Amazon, they even let principle show up in the U.S. during the Christmas season in selected shopping malls after the “pop-up store”, really just PR, or are actually part of an experiment with a new retail strategy will be tested? Unlike, say, Apple Amazon does so with the devices themselves (almost) no profit, but relies on the arising in the use of the reader and tablet sales with digital content. So it definitely makes a certain sense to bring about the new sales Kindle kiosk more Paperwhites and Fires among the people.

other hand, Amazon.com of course remains the most central sales channel for the Kindle models, supplemented by the Sells consumer electronics dealer and a growing number of indie bookstores that will benefit from Amazon’s affiliate program. In this respect, the Kindle newsstand only confirms a trend, with the number of competitors in any case be reckoned with in the U.S., but also in Germany: the online retailer has long been on the way to offline retailers. So you have to wait neither machines nor on drones …

Figure: GeekWire

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