Friday, June 7, 2013

Amazon Kindle debuted in China - lesen.net

7 June 2013 – From John

screenshot 2013-06-07 at 16:18:58 The most popular reader in the world is now available in the most populous country. As of now, Amazon sells its Kindle to 1.3 billion Chinese people (at least on the the wherewithal). The trader enters an already hard-fought market turned – and seems quite unusual to want to place in the premium segment

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Already in December 2012 opened the Kindle Store on amazon.cn its doors, e-reading hardware but was not yet sold. That changed on Friday: On the homepage, the Kindle Paperwhite (849 yuan = about 105 Euro) and the Kindle Fire HD are extensively advertised

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screenshot 2013-06-07 at 16:18:08

To start

Amazon sells only these two devices – this is remarkable, after all, the Kindle could (recently in Germany to be had for 69 euros) offered much cheaper. Instead, Amazon seems to want to sell hardware-aware of the low-budget devices, of which there are already swarming in the e-reading enthusiastic China.

Chinese Kindle Store, there are around 46,000 titles. The colleagues from GigaOM point to the extremely low e-book prices: The Top 15 titles under all cost 3 yuan (35 euro cents), there are many e-books even for only one yuan. In addition to the generally lower price level and the purchasing power of Chinese manageable it is also likely to play inside the piracy issue, which is in China in hardware as software field traditionally huge and can realistically meet the Amazon with low prices and much Convinience. Thus seems to German publishers and indie authors in China is not waiting to make big money, the once great market to spite.


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div The article “Amazon Kindle in China “, on 7 June 2013 (Friday) at 16:23 clock written by John. John Main ( Xing / Twitter ) is the editor and publisher of lesen.net.

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