Tuesday, June 11, 2013

"Change": Kindle advertising campaign in Germany - lesen.net

11 June 2013 – From John

kindle ad In the middle of the debate on working conditions and market power in the online retailer Amazon launching a major advertising campaign for its Kindle platform. On posters and TV spots is called among other things for “Change”.

Amazon obviously does not think the alliance with Tolino to leave their massive advertising budget to television screens and billboards in Germany – the dominant position of the Kindle platform notwithstanding. The Business Journal reports on a new horizon poster Kampange which concentrated on German stations. With the slogan “Please change” Kindle Paperwhite features are as advertised variable font sizes. The speculation of the horizon, so it Amazon against Apple’s iPad, but app ears somewhat daring (unlike spots where explicitly Amazon spat following displays took the visor). Rather, the Plakata at stations are apparently ambiguous call to “Change” from print to digital literature.


Harmless Kindle spot for vacation time

in time for the summer time there is again a TV spot in which extols the qualities of the Amazon Kindle as a holiday companion. In the United States made the final there radiated Kindle spot for some conversation, because Amazon is a gay couple could occur – known to be a highly sensitive issue. In Germany, Amazon keeps hand away from hot iron and advertises its Kindle with a loose Sunshine movies. The spot can be seen on the horizon, according to all major German private broadcasters.


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div The article “” Change ” : Kindle advertising campaign in Germany “was born on 11 June 2013 (Tuesday) at 15:54 clock written by John. John Main ( Xing / Twitter ) is the editor and publisher of lesen.net.

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