excerpt from one of the new Kindle Ads. © photo:dieckert Schmidt
dieckert Schmidt, advertises for Kindle Paperwhite
The library – everywhere: The Berlin-based creative forge dieckert Schmidt has developed for the E-Book Reader Kindle Paperwhite from Amazon< / strong> a new campaign. The “hero” of the advertising presence of a large bookcase that stands in the middle of the Park, on a snow-covered mountain peaks, or on the platform in the vibrant Central station. To match the campaign’s motto: “read what you want. Where you want to.”
The broad print campaign will be in 32 German and eight Austrian magazine titles. It starts at the end of September and should run up until the Advent in.
“If we were to visualize the core benefit of this revolutionary product is iconic, you realize once again how beautiful life is for literature-lovers is since the Amazon Kindle,” says Stefan Schmidt by the responsible Agency.
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