Russ Grandinetti is responsible for the business with Amazon ebooks. In an interview with SPIEGEL ONLINE about the manager to which the new rules, the publishers have to get used. An extract (here the complete interview with SPIEGEL ONLINE):
SPIEGEL ONLINE: What for publishers are still well in the future if every person at any time can publish an e-book and make the whole world via Kindle Direct Publishing accessible
Grandinetti: In the past have managed publishers scarcity. You have selected from the wealth of manuscripts those that are printed and space, see the limited shelf space of bookstores. This function falls off online. In the future, publishers will need to provide especially the author added value
. SPIEGEL ONLINE: But this job do the proofreading and marketing departments of the publishers but already Always. What’s new about
Grandinetti: Let it compare myself with the early days of blogs: have the beginning many leading media blogs seen as second-class and lay journalism that does not really deserves attention. Today people read articles from Spiegel Online or from the “New York Times” in parallel with the opinions good blogger. The same democratization and border crossing is happening in the book industry.
SPIEGEL ONLINE: Why did Amazon Publishing still no truly great author’s name in his program
Grandinetti: The big names pass by the best in conventional publishing system. Much of what publishers do revolves around these top authors. There are other internationally unknown authors that we can get acquainted with Amazon Publishing a global audience. Take Oliver Pötzsch with his historical novel “The Hangman’s Daughter”. We have published his book in the English version -. And it has sold since then over a million copies
The interview was conducted by Christian Ricken
Courtesy of SPIEGEL ONLINE GmbH
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