Monday, June 30, 2014

“Without our Kindle there was the e-book business does not” – publicly leaf

 Ralf Kleber, Amazon CEO Germany Ralf Kleber, Amazon CEO Germany © private

” Without our Kindle there was the e-book business not “

“terrible surprises titled” the news magazine “Der Spiegel” his report on a visit to Ralf Kleber, CEO of Amazon in Germany. The standard answer adhesive is “No comment”. The magazine highlighted in a report by the size and background of the conditions dispute – and also exerts criticism of publishers and booksellers

The Mirror authors Isabell sleeves and Claudia Voigt have taken Amazon’s Germany, Ralf Kleber -., And will, in all repeats what Jeff Bezos had officially been announced in recent months: the publishers meet in the form of Amazon just the future, negotiations were for the online retailer to daily business, in terms dispute about the discounts at E-Books would be publishing products (such as books Bonnier publishing houses) is not completely delisted, but bought because of the “total cost” of the customer when ordered from the publisher. Previously, Amazon had bought the title for one’s own warehouse. This policy leads to a delayed delivery of print titles of the Bonnier Group, which are often on the road to ten days.

Receivables Amazons go further than previously known

The “Mirror” also reveals that Amazon and other publishers of e-book terms requires up to 50 percent off at Bastion Luebbe , dtv and the Ganske Group , to which, among other things, the publisher Hoffmann und Campe belongs to negotiate “without any prospect of rapprochement” since the autumn with Amazon. Even the books that publishers would be delivered normally – the publishers refuse to approach Amazon

set an example Amazon currently at Hachette Books (USA) and Europe at Bonnier -. Because Bonnier significant, but still small enough is, so that keeps the damage for the online giant itself within limits

According to research of the “mirror” Amazon wants to make a 50 percent discount on the sale of e-books in one to two years to the international standard -. eventually would it without the investment in the Amazon’s Kindle today no e-book business, argues adhesive.

Where it crunches at Amazon

Amazon, make the mirror-authors clear, it’s even vastly under pressure:

  • January is the share fell by 17 percent
  • high Investitonen , including in the Fire-phone, eat the margins on Amazon

    As of January 2015, the EU concludes tax loopholes for an online retailer: Then taxes in the countries are due in which customers have ordered – just in the case of e-books on Amazon are about to millions. Previously, the company avoids headquartered in Luxembourg much tax. A big problem, because it creates a gigantic sales, the Group also have hardly out of the red – the pressure of shareholders continues to increase

    Books -., The loud “” mirror “today at most ten percent share of the have Amazon sales, are for the online store is still the more profitable selling product – especially in the growing digital market Amazon Therefore will dictate the conditions and obtain the value chain as far as possible into their own hands – as well as the reports in “The Bookseller” show (see below)

    Amazon calls allegedly from UK publishers that

  • this their title anywhere cheaper than Amazon offer (which would be inadmissible under antitrust law, as rival Apple had experienced in agency dispute),
  • higher discounts on e-books provide.
  • Not immediately available print titles Amazon wants in autonomously or print on demand Editions print and send.

    Moreover, publishers are designed to increase placement in search results pay on the Amazon page (which today is already standard); so that the dealer always passed on from the slogan – the interests and comfort of the customers stood in the first place

    criticism of the book industry

    <. p> The “Mirror” also criticized publishers and the book trade: “seeing eye”, the industry had gone and failed to establish their own, sustainable digital revenue models in a dependency Amazon. Instead, have you – leave a company’s control, that in Germany today 50 percent of e-book sales unwinds and exploiting its market power rigorous – out of fear of digitization. “The arrogance of that time and the lack of foresight must now be paid for dearly,” summarize the authors

    The refusal of the book industry, the online retailer now meet even one iota -.’s Complaint Börsenverein the Bundeskartellamt is an expression it – was the attempt

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