Monday, May 26, 2014

Shit Storm: Shell upset Kindle buyers – Golem.de

Shells bonus program with the opportunity to exchange a Kindle Paperwhite low for rewards points, ended in a shitstorm because the servers have not withstood the onslaught. Finally, it was said that the e-book reader is out of print. The action was a public relations disaster for Shell.

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As part of the card and rewards program Shell Club Smart has the oil company offered its customers the Kindle Paperwhite free if they collect 999 points. For motorists would actually have to fill up 999 liters of petrol or diesel, but also with chocolate bars worth 15 € the number of points could be achieved. The White Paper is priced at 129 Euro Amazon regularly

Given the enormous savings attracted the offer clearly more interested in than originally expected by Shell. The chocolate bars were for experiences of Golem.de in some Shell petrol stations sold out . The large response to the action remained Shell not hidden – the company claims to be ordered according to Kindles, so that 10,000 units were available, which could be exchanged on May 2, from 10 clock online against the points. . Originally it was planned that the Kindles can be picked up at the gas stations

The run on the web server of the bonus program held the infrastructure was not: even if it managed to interested parties to put the premium into your shopping cart, they could in many cases the order can not send it. Three hours later, according to Shell, the quantity ordered was out of stock. According to shell out more hits were recorded 40 times than usual.



“mockery and malice in the network”

The disappointed bargain hunters vented their anger on Twitter and Facebook air and showered the group with scorn and malice: So Dirk O. imagines how the shell-message could be in an incident on an oil rig: “This oil drilling was so successful that we did not catch as much and were loaded onto ships.” Shell referred to the action as “extraordinarily high success” .

Shell had recommended to also take a look at the other premiums. Helga K. says:. ? “Why should I take a look into the premium catalog for 999 points I get 3 bottles of water and a sausage”

Richard Tee has a lot of time invested in order to get a Kindle “I was released today taken all morning and sat 4.5 hours and thus gets updated if you not even one silly Amazon voucher, which is sad. …” Shell offered next to the Kindle and a shopping voucher to

Dirk S. sees the action soberly. “In the order in which the action was advertised, in my view, (a) the technique according to prepare and (b) have been expected a rush on the basis of existing and new customers. “And Shell? The reacted to Facebook comparatively late. A dangerous maneuver in the social media area. The company apologized

But not all the comments on Facebook directed against Shell “We’re very sorry that not everyone could come into play.”. Some also shoot against those who are upset about the missed Kindles: “And what if something really serious people, you make yourselves ridiculous” , Volker S. thinks, for example, and Tobi G . replied a user who missed out:

<--/content- "You can accept that you do not get a 100 euro gift, but already 10,000 other easy too."! ->

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