Kindle Fire: Amazon tablet as a Shopping Cart on the Web – CHIP Online Business

Amazon Kindle Fire will be the shopping cart, the customer should use it for buying everything he needs – of course in the ‘One-Stop-Shop Amazon ‘. “Our Amazon Kindle Fire is a vehicle for our content,” admits Dave Limp, vice president of Devices at Amazon talking to CHIP. “At the same time it should assert itself among all the gadgets out there and just as good, if not better than the tablets the same collar size.” In order to compete against the iPad and other tablets, he relies on services and openness.

Interestingly, followed Amazon’s devices division the approach seamlessly allow all content and formats opposite to remain neutral. Thus, the resultant of E-book readers Kindle Fire could be a kind of “Switzerland of the tablet contents.” Limp said it this way: “I quite flirtatious with the fact that the Kindle Fire a kind of shopping cart in the One-Stop-Shop Amazon could be – with me, of course it is clear that this is difficult to achieve, but we try to convince our customers differently.. is about by every single device preset the Library and the settings of the customer and having a part thereof book from an old Reader on the new device transmitted without the digital bookmark is lost, “he said.

The same attempts, the Group also has a TV-series and videos in the relatively new service Prime, who is currently a month after the start, around 15,000 content offers. Again followed Amazon’s new devices boss’s approach to make the customers as easy as possible and also to allow them to put the Kindle Fire once out of hand, “Follow the owner of the content – this is our motto Kindle,” so limp. “Clients must provide their contents, especially for video, can consume on any other device on seamless.”

This openness is to be expanded under him, so he responded to the question of the comparatively thin, own app store Amazon fairly left. Limp: “Our strengths lie elsewhere – our devices and services recognize each customer at any time, anyplace, to treat his information confidential and behave completely like a good salesperson.”

(kas)