Display
‘); / /]]>
2 May 2014 15:21
A panel Ritter Sport. Not pictured: Kindle
(Photo: Getty Images )
display
‘); / /]]>
This promotion provides abdominal pain: Shell to lure a Kindle reader as a loyalty bonus customers to refuel. But then someone discovered a chocolate chalkboard big loophole
Germany map in the supermarket, the Family Card in the furniture store. Many shops try to loyalty programs to retain customers. The companies promise a little and get discount for this valuable data on the purchasing behavior of customers: What type of customer buys when an how much? The keyword is called Big Data, before it horrifies some. Computers take supposedly the power and know in advance how people will decide.
That is the theory. Quite as intelligent data analysis can not be with the gasoline seller Shell. There seem to have a surprising number of customers participated in a loyalty campaign in which they had to collect 999 points to a Shell customer card. So reports the world , Shell has not yet responded to a request from Süddeutsche.de . For the 999 points the customer the Kindle Paperwhite would get the latest reader from Amazon, promised shell. The device costs 129 euros from the manufacturer. For 999 points must tap long the average customer. For every liter of petrol there is a point. Not just given, the Kindle. . Yet the many bargain sites on the internet discovered a chocolate bar big loopholewanted
Because Shell promote the sale of candy, the Group called for a special action: the end of March, beginning of April there was a blackboard Ritter Sport 100 loyalty points on top of it, but only with the varieties “Whole Hazelnuts” and “nougat”, the service listed Mydealz. For 1.20 euros per table so the customer had to spend 12 euros to get to the required number of points for the Kindle. The page Schnäppchenfuchs.com grabbed it in the following heading: “Buy Ritter Sport for 12 euros and get free Kindle Paperwhite to”
Display
‘); / /]]>
the end of April the unit was slightly more expensive. Then there was at Shell gas stations, two small packs of Mars, Twix, Snickers or Bounty for 1.50 euros – and just 100 collection points. So the Kindle cost 15 euros.
“The author has tried out in the Cologne”
liked so many gas station customers that Shell did not withstand their onslaught this Friday. At a special page on the Internet, they should exchange their points in Kindles. But that was almost impossible to achieve. This happens when a company does not reserve enough server capacity for the number of virtual visitors.
According world was the rush foreseeable. In the promotional period bounties were “sold out simply” at Shell gas stations, the newspaper noted. And: “The author has tried in the Cologne area itself and get no more.” It was only on Friday afternoon could Shell customers to click through to the Kindle premiums page. But there they are greeted by a yellow warning: “Unfortunately, these action premium is due to the large demand already sold.” The gas station company apologizes online that the page was not available. You have four times as many visitors had as usual starting point of the exchange action spent 10 clock, the Kindle had been “completely redeemed after about three hours, although we have already held five times the amount of premium ready”. How many devices it were, the Group shares on demand not. After all, Shell now gets no legal hassles. The advertising team has the chocolate trick put a stop and think of the most important indication, as they have advertised the action: “Sold only while supplies last”- .
- sending
- Feedback Editorial
- short URL copy sz.de/1.1948947 http://sz.de/1.1948947
URL is copied to the clipboard
- Short URL copy copy the URL manually please
.
sz.de/1.1948947
Discuss
© 2014 copyright rules …
source and arranger: SZ.de / bbr / sana
zur Home 
fuel prices in Germany Everything on expensive 
Fuel Monitor Where Munich refuels low topics
- Amazon
- gasoline
- Big Data
- Bounty
- computer
- E-book reader
- Euro
- Internet
- Kindle
- customer analysis
- customer loyalty
- Cologne
- Mars
- Ritter Sport
- News
- Policy
- Panorama
- culture
- Economy
- Sport
- Munich
- Bavaria
- Digital
- car
- travel
- video
- knowledge
- money
- life
- style
- Career
- Education
- media
- health
- Privacy Policy
- Media
- Newsletter
- Conditions
- Jobs at Süddeutsche.de
- Contact Us
Copyright © Süddeutsche Newspaper Digital Media GmbH / Süddeutsche Zeitung GmbH
article in the Süddeutsche Zeitung licensed by DIZ München GmbH. Additional licensing exclusively through
No comments:
Post a Comment