TV plans Amazon expands the Kindle box
Full speed towards the living room: Amazon could present its own set-top box later this year. This was reported by BusinessWeek. The plan is apparently a device modeled on the Apple TV. Hardware so that brings the content from the Amazon cosmos on the TV. Thus, the world’s largest mail order company would advance to the endültig Entertainment Group. Amazon recently announced the future to invest in productions.
the box is Designed
according to the report in Cupertino. Not from Apple but from the development department “Lab126″. This in turn leads Malachy Moynihan, who worked in the eighties and nineties for Apple and eventually moved to California. Jeff Bezos might introduce the device in the fall, they say.
Because of Amazon CEO knows: who controls the technology, also controls access to the content. Apple is still quite successful with his former “hobby” Apple TV, a technical extension to the iTunes library. Amazon is also known to be extremely deeply integrate its services into their own hardware. Thus, critics felt the implementation of Amazon’s tablet Kindle Fire HD services to be quite disturbing.
It is still unclear whether a Kindle box could only play Amazon content. Because even Apple TV provides access to the library of Netflix. That very streaming service that Amazon now want to emulate with its own productions. The political series “House of Cards” starring Kevin Spacey was a great success. The streaming service is on almost any device, from the console games on the computer to iPhone and iPad, available. The streaming service LoveFilm Amazon, users can even get on the Playstation 3 and the Xbox 360, but it still lacks its own hardware. With the movies and series could comfortably consume on the television. But above all, their own services would therefore clearly in the forefront and not just an app, among many.
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