Tuesday, April 23, 2013

Booksellers exchanged against Kindle book vouchers - lesen.net

19 April 2013 – From John

bookstore Amazon is not the only enemy of the local book industry: An Australian booksellers – is also Chairman of the National Booksellers Association – now has” proclaimed Kindle amnesty “. Who delivers his Kindle at the store and at the same time buy a new e-book readers, get 50 Australian dollars (40 euros). A blueprint for Germany

Pages & Pages, claims to be one of Sydney’s largest bookseller, brings in its press release on the exchange action very similar arguments as the local buy-local initiatives. Unlike Amazon to occupy local staff, support local schools, strengthen the local infrastructure and pay taxes in Australia. In addition, Kindle Customer persons going (in Australia controlling Amazon 65% of the e-book market, 75% of all e-book readers in circulation were Kindles) into a “walled garden”, where they would also sounded out uncontrollably.

Alternatively Pages & Pages praises his BeBook touch, an open-Fi Reader with Adobe DRM support for epub and pdf files (in Germany has no reputable distributor). Who the unit is in the bookstore buys (punk costs 180 Australian dollars, 140 euros) and its Kindle leaves, it gets a 50 dollar gift certificate

.

Away from PR stunt: For customers’ Kindle amnesty “is only attractive if they call an older Kindle you own, save current models on the used market much more than the promised 40 euros converted

“Anti-competitive behavior”, “fake reviews”

A special urgency and importance when the action by the pages-and-pages-owner Jon Page (sic) is in personal union chairman of the Australian Booksellers Association. Apparently should now heavier guns against online retailers are being driven from Seattle, also rhetorically: In the press release throws Page Amazon “anticompetitive behavior” and accuses the company, “to lead with fake book reviews astray” of its customers – that may well have a legal injury.

Whether the booksellers in this country go (even more) on collision course with Amazon, will also depend on the success of the buy-local initiatives. (More) competition is always good for the customer, a krawallige mudslinging (as already partially instigated as a result of ARD Amazon reportage) of the venerable book industry but is certainly not good to face.


Related messages:

div The article “booksellers exchanged Kindle against book vouchers “on 19 April 2013 (Friday) at 10:41 clock written by John. John Main ( Xing / Twitter ) is the editor and publisher of lesen.net.

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