Monday, August 22, 2016

Kindle in Motion: “Slight” enrichments as an option – lesen.net

& quot; film in the book & quot;

 & quot; film in the book & quot;

looking for the” book 2.0 “, the conventional texts with multimedia extensions linked to Amazon has come up with an interesting new format. eBooks from the division “Kindle in Motion” can be on dedicated readers browse, play all their strength but only on smartphones and tablets from. Readers of the first hour are excited.

Enhanced eBooks have a short and highly convoluted history. In the book industry, they were by 2010, the year of publication of the first iPad, as the next big thing. Because large investments in complex multimedia projects such as Rowohlt Digital Paper Plus series but faced only marginal revenues, Enhanced eBooks have become an exception (and successful title a true rarity).

In the industry has faith prevailed, books on smartphones and tablets would have to be completely rethought. One example is Oolipo, in the read-streaming app of Lübbe should be told about the Whatsapp messages-style short stories. All the more deserves more attention, what Amazon has come up with “Kindle in Motion”. The online retailer introduced the new format without any notice, first noticed it was by members of the authoring Forum Kboards

animations, videos, backgrounds -. On switching

 background of KIM-title

background of KIM-title

So far, there are only 6 Kindle in Motion titles, all from Amazon itself postponed (and correspondingly also designed) were. Even when visiting one of the article sides it comes to eye-opening experience: The cover is a video, the background of articles adapted. Both elements, videos and thematic backgrounds, can also be found in the “Kindle in Motion” eBook again. There are also matching animations that “support the story” according to Amazon.

The enrichments are displayed only on request and only on compatible devices, ie tablets and smartphones. Unlike “conventional” Enhanced eBooks, the title can also browse normally on an ebook reader. Then there is of course only the text.

The eBook costs with and without animation matter. Amazon stressed “Kindle in Motion” there was “no extra cost” to the reader. This is only half the truth – the production costs and, consequently, the economically reasonable selling price is higher, E-Ink reader subsidize it were enriched reading experience of LCD readers

Outstandingly positive reader echo

the Fachblog the Digital Reader has looked at some of the 200 to 400 Mbyte heavy Kindle in motion titles and is done. Especially the custom backgrounds would enrich the reading experience clearly. They are implemented technically clean and adapted themselves to a variety of text and screen sizes.

Also, the echo of buyers of Kindle-in-motion title is outstanding positive. The animations are described mostly as “great bonus”. Some readers already wished, each book would “Kindle in Motion”.



High marketing value for Kindle platform

 & quot; film in the book & quot;

“movie in the book”

Amazon is the positive feedback register very accurately. If the enthusiasm is reflected in the number of downloads, the experiment will be extended with safety on other Amazon Publishing titles.

As often happens with Amazon should not direct funding are paramount. With several KIM launch titles professional actors were hired for the video enhancements, these costs is to recoup solely through additional sales because of these enhancements (!) Again unrealistic. Another unique feature of the Kindle platform “Kindle in Motion” can also have a tremendous marketing value.

In indie circles will now, of course, discussed whether a tool to enrich the own title is in sight. If, then would it be a very standardized modular system. The technical effort to make about bats flying through a page, but is enormous.

  • Kindle in Motion at Amazon.com

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