In the fight to get more visibility in the Kindle Store some authors and publishers make use of unfair means. According to U.S. reports Amazon is now harder to books before that are advertised with misleading keywords. However, upon closer inspection, this representation proves at least as doubtful.
U.S. Buchvermarkterin Penny Sansevieri describes in her blog how a title was taken from its care allegedly without warning from the program. The reason given was that the searches violated in the metadata against Amazon’s guidelines. Apparently Sansivieri had used also names of other authors and titles of foreign books in the keywords. In a subsequent contribution Sansevieri explains how the book should have been brought relatively quickly by email to Jeff Bezos and Amazon’s Kindle Direct Publishing Department back online. The marketer excludes the episode that Amazon harder against previous violation of such laws, and warns all indie authors to Third, check their entries as soon as possible. But is so much alarmism really justified?
SEO Spam: No new phenomenon
SEO spam is not a new phenomenon. Google and Co for years have been fighting against the black sheep in the industry for search engine optimization. For websites there are in this context even a judgment of the European Court of Justice can, therefore, be judged as misleading advertising false meta tags. Amazon also provides, as mentioned, clear guidelines for metadata. It is precisely for eBooks applies: attention and a high ranking in the search results are worth money
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“keyword stuffing”, as in this description, and similar manipulations can be found repeatedly in the Kindle Store. While some methods are very obvious, is just the misuse of key words can not be seen easily. These terms remain invisible to the end user and are evaluated only from Amazon’s search algorithms.
there really more warnings?
Sansevieri explains it, it was so far even been advisable to include foreign names and titles in the metadata. Amazon’s attitude towards it had only now changed. Other authors warn for some time before that Amazon does not allow this. The U.S. colleagues of Goodereader write – unfortunately without precise indication of the source or details – of “a growing number of authors,” the Abmahn-mails received on account of such violations, allegedly concerned this title also large publishers. In these messages the authors will usually set a deadline to remove the objectionable terms. Only after this first book’m taken offline. Also in Sansevieris case such a request according to Amazon has been sent. This should, however, be supposed never arrived at the author, so this was surprised by the cessation of sales of her book. Alone to conclude on tougher action Amazons, however, would be premature. The commentators in the literature-blog “The Passive Voice”, however, can neither recognize anything particularly new or noteworthy in Amazon’s approach then. The corresponding rules had been in existence a long time, and they would be enforced for quite some time.
Probably just clever self-marketing
Indeed, there are few indications that Amazon currently operates particularly hard. The strategy described by Sansevieri can be no insight into the metadata not prove directly, but examples of at least borderline using the book description can also be in the German Kindle Store find. Many authors and readers would perhaps want a tougher action here Amazons, after all, can Kindle Store SEO to distorted and ultimately less utility value of the results of search result. Overall, it works so far as Sansevieri infer solely from the fact that this time one of its authors was concerned that the rules would now now be interpreted strictly. But perhaps she follows only its marketers instinct and uses the case simply as an opportunity to generate as much attention for himself and the book of her client.
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