Wednesday, August 7, 2013

Kindle e-book argues against action of "time" - lesen.net

7 August 2013 – By Nils Tiemann

en-kw-slate-02-lg-_v134401086_ The booksellers’ cooperative eBook throws the “time” support from Amazon before. Do not go for the first time booksellers against supposed allies from Amazon and not make it the best figure.

“time” had promised its customers a Kindle for referring new customers. The eBook-CEO Michael Pohl described the advertising campaign as “embarrassing discrepancy between words and deeds”: After the Amazon critical “time” article “The decisive battle” should have been followed not support Amazon. The weekly had apparently no fear with the online retailer.


“From advertising revenue had become wide butt”

Noteworthy is the tarnished by Pohl tone, “had become a wide advertising revenue from butt” have destroyed what the time journalists had built with the article above. With a sarcastic “Cool”, he comments on the different approaches of editorial and marketing department of “time”. It is questionable whether the booksellers association representing the common interests of its members with such polemical formulations. Pohl concludes with the words. “In the advertising and promotion department” “Thanks to the” culture carriers

“time” publishing director Stefanie Hauer responded decisively against the allegations. She said that one must learn to deal with the dominance Amazon. The rapid development of the Internet giant is currently read in buying the Washington Post by Amazon founder Jeff Bezos. Hauer also emphasized the use of “time” for literature and the related purchase of books. Similarly, we work closely for years with booksellers in the German speaking together.

not the first time show a bookseller “transgressions” and to raise public accusations against “Amazon allies”:

  • In a raffle of three savings Kindle plus including voucher from Amazon were giving away as a prize.
  • The protagonist of Conni band from Carlsen Verlag gets an Amazon gift voucher. After public accusation Carlsen changes the gift into a “Gift Certificate”.
  • Last
  • eBook Amazon had invited to the signing of a cease and desist letter and demanded a donation to the social work of the German Book Trade in the amount of 1,500 euros.
  • The accusations against the “time” seem particularly absurd in the light of past allegations. Resignation simply looks best from under the cloak of the accusation. Especially since the booksellers association with a private online store ebuch.de fishing in the same waters as Amazon and fear have to be swallowed by the great white shark. There is the “time” a godsend.

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