Friday, August 9, 2013

"It's about your credibility" - publicly leaf

 bookseller Isabell Hoffmann Attendorn bookseller Isabell Hoffmann Attendorn © private


“It’s about your credibility”

No peace in sight: the subscription bonus of “Die Zeit” still ensures high waves. The weekly promises Neuabonennten an Amazon Kindle. Isabell Hoffmann, a member of the cooperative eBook, many questions still remain even after the opinion of Stefanie Hauer, publishing director of publishing time, open.

The open letter in full:

“Dear Mrs. Hauer

thanks for your opinion on open letter to the e-book-cooperative. Allow me a few considerations to.

I can not see any in your answer really valid reason that justifies your prospecting using a Kindle reader.

But let’s start at the beginning:

“We all have to learn to deal with the dominance of Amazon.” The sentence you have to let it melt on your tongue. (As a book dealer / one immediately sees through his head: “Too much read Shades of Grey”, but joking aside.) As publishing director of course you do not have to conform to the contents of the article. Nevertheless, it is strange to see so counterproductive to the content of their newspaper in which it is, after all, in Europe the Quasimonopolismus Amazon could still be prevented.

It is not consistent, just because you can read the TIME on the Kindle, as this offer Aboprämie. Because, as they write, TIME offers its readers on all channels. The accusation is not directed at them disproportionately, but I would describe it as consistent.

Disproportionate is rather the advertising that makes their newspaper for the Kindle (the most advanced e-reader in the world, etc., etc..). To their authors: “This is the highlight of the closed systems with in-house shops: Who reads on Kindle, Amazon buys.”

Finally, you return once produced the booksellers friendliness of the German-American publishing group, which is involved in the TIME-Verlag. What, pray tell, does this have to do with this thing?

In said article, the authors formulate: “For Booksellers and Publishers How committed is about everything behaves the policy.?”

As a bookseller, I wonder: How committed are they behaving THE TIME? Editors and readers are clearly separate service areas and a hand not only do not know you, what makes the other, but can not be influenced by this.

this is wrong-headed as ever, this is not an act, but a political position by said THE TIME writes articles on their banner and it goes to their credibility.

Nobody wants or can prescribe you what you Aboprämie offer. Neither is it here to the umpteenth amazon bashing. I would never quit my TIME subscription, just because you are offering the Kindle as Aboprämie, nor how I would go for that reason my bank.

But can

dedicated reader / inside the TIME and booksellers / innnen very well require that such a discrepancy will be addressed and resolved.

I beg you to let yourself go through the head.

Sincerely,

Isabell Hoffmann “

No comments:

Post a Comment