Saturday, November 21, 2015

Kindle-à-Gogo: Amazon opens pop-up kiosks in shopping malls Paris – E-Book-News.de

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November 20, 2015 Ansgar Warner 0 Comments

 Kindle pop-up store-in-paris If you already created any clothing store with the Pope in Wuppertal, as it would then be time with a Kindle kiosk with Jeff Bezos in Paris? Exactly’s at the edge of the French capital now actually (only without Jeff Bezos in a personal capacity), because in the middle of two popular shopping malls, the US company has opened pop-up kiosks these days.

The purpose the spontaneous jamboree is clear: At the noble wood-paneled Comptoires in La Défense and Le Chesnay the Kindle model from the base reader should be promoted to Kindle Voyage and Kindle Fire tablet during the sale strong Christmas season, namely, seven days a week. The execution of the mini-project has taken together with the Parisian start-up Coephe Retailbox the Italian agency Target, which has specialized in the “commerce ephemeral” in shopping malls.

If no mayflies so mean two kiosks So definitely not the entry into the stationary store, such as Amazon is testing him straight in Seattle: the end of January to be dismantled, the French pop-up kiosks again – so they are rather part of Amazon’s experimentation, the Us and Others even Kindle automata has given at airports.

But the ephemeral Paris-presence for the Kindle can not hurt probably because on the public market have e-books across the Rhine only a meager share of sales of 3 percent ergattert. This does not mean that the pop-up concept would not be worth even in Germany … perhaps within sight of Thalia or Hugendubel branch? The media coverage would certainly ever guaranteed.

(via The Digital Reader / defense-92.fr / sitesdesmarques)

Fig .: defense-92.fr

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