Friday, July 25, 2014

Kindle Unlimited makes an impact in e-book charts – lesen.net

07/24/2014 – by Stefanie Schäfer – eBook News

screenshot 2014-07-17 at 11:21:27

Kindle Unlimited has an effect. Since the launch of the e-book flat rate of Amazon in the past week the Kindle Book charts were mightily shaken up. For e-books that are not part of Kindle Unlimited, the leap into the top 100 of Amazon is much more difficult.



Amazon made last week’s E-book Kindle Unlimited Flatrate official. In 600,000 Kindle books and a few thousand audio books for a monthly price of $ 9.99 are available. The offering includes titles that were published through Amazon’s Kindle Direct Publishing and Publishing, as well as e-books from other publishers who make their e-books for Kindle Unlimited available.



availability in Kindle Unlimited affects on Amazon Bestsellers list

Influence of Unlimited Kindle on Amazon's bestseller list

influence of Unlimited Kindle on Amazon’s bestseller list (graphics from Digital Book World)

Digital Book World attacked yesterday Wednesday on an evaluation of Publishers Lunch, showing the effect of Unlimited Kindle on Amazon’s bestseller list. Both e-book purchases from the Kindle Store as well as on Kindle Unlimited read e-books are relevant for ranking in the Kindle bestseller list.

In the weeks before the launch of Kindle Unlimited most titles came in the bestseller list of publishers that are now not part of the e-book on this PC. This number decreased after the launch of Kindle Unlimited from 60 to 41 e-books in the top 100 also went well as the number of self-published e-books available exclusively through Amazon are not (and often automatically part of the flat rate) to almost half back.

In contrast, benefit, according to Digital Book World, especially titles that are available on Kindle Unlimited. The total number of available in Kindle Unlimited E-Books in the Amazon bestseller list increased from 15 to 45 e-books. The largest share make it published on Amazon Publishing titles from (17). The largest increase in e-books on Amazon’s bestseller list learned but “external” publishers who have made available their e-books for Kindle Unlimited. Their number increased from one to 15 e-books in the Top 100

marketing strategy Kindle Unlimited will effect

e-books that are available on Kindle Unlimited, point to the Amazon side of e-books in addition to the option to purchase the option “Read free with Kindle Unlimited” to. This irritates readers more likely to read an e-book that they probably would not buy it for the full price. This marketing strategy for Kindle Unlimited contributes to that available on the e-book flat rate e-books rather make the leap into the Amazon bestseller list, as a title, which can only be purchased at the full e-book price.

Thus, Kindle Unlimited worth currently published exclusively for Amazon or title, as well as participating publishers. For self publishers and publishers who do not participate in Kindle Unlimited, means the e-book flat rate, at least at the moment a lower visibility in Amazon’s bestseller list and thus probably also indirectly lower sales. Whether the provision of e-books will have a negative effect Kindle Unlimited on their sales figures, can be according to Publishers Lunch so soon after the start has not yet estimate

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