Tests Amazon Kindle Paperwhite price acceptance? – ALLESebook.de

Tests Amazon Kindle Paperwhite price acceptance? – ALLESebook.de

Although

From Amazon is still lacking an official explanation for the Paperwhite price fluctuations in the past few days, now I’m almost inclined to say that Amazon is testing the price acceptance of customers. Reminder: As we reported three days ago about the fact that the shipping giant offers its main eBook Reader as a free gift to a mobile phone contract, the price increase of eReaders jumped immediately into the eye

To 20 € the Kindle Paperwhite was expensive, so we had to put 119 euros on the virtual counter. The price increase, however, was short-lived: the price was lowered to 99 euros. Was probably a mistake – you might think

Then the sales price already rose the next day but again, but also short-lived.. After a few hours the nightmare was over and the White Paper available again at known sub-hundred-discount price. The matter was not eaten: On the following day’s were again the same 20 percent premium. This time, the higher price is certainly – I was convinced. Forget it! Again, Amazon has withdrawn the increase after a few hours.

Unusual price activity

price fluctuations in electronic products are of course not unusual – especially in Amazon sales prices for consumer electronics products change very frequently. But that just as our own products, offered at that greatly reduced so greatly fluctuates, come as a surprise. Send to a (innocent) Error I can after three days and three price changes hardly believe it.

Several times jumped the price in the last days to 119 Euro

Instead, make the price increases the impression that most Amazon customer acceptance. After all, the White Paper in Germany is currently as low as in any other western market. In the United States without advertising $ 139 due (with advertising 119 US dollars), in the UK you have to put 109 pounds on the table, in France, Italy and Spain is considered a retail price of 129 euros. The low price point in this country is without a doubt a response to strong domestic competitors Tolino. Nowhere else should the US shipping giant as a raw wind against blow as the German eBook market

Note:. In Japan, there’s the Paperwhite for the equivalent 80 euros much cheaper, but it has the US company in the Japanese market has always been very difficult and the Kindle launch has been delayed due to the reluctance of many Japanese publishers for years. In addition, dedicated eBook reader due to the popularity of manga are not as important as in the rest of the world.

long term, higher prices

Even though it is quite fascinating with the pricing of the Kindle Paperwhite, so you can lean probably not too far from the window when you claim that any price increase will be permanent. Here, Amazon has the price spiral with the Kindle even in this country unleashed, the recent price drop to around 100 euros for an illuminated reader but we owe the Tolino alliance.

The shine was in 2013 with a price of approximately 100 euros much cheaper than the Kindle Paperwhite (then 129 euro). This aggressiveness was undoubtedly necessary to generate a moment and quickly gain market share. This has also meant that other providers saw at least forced to short-term discounts and price consciousness of customers slowly sank. By now been going on for four months promotion sales of Paperwhite for 99 euros, this has even further.

Kindle Paperwhite for (maybe) at 99 €